Good morning. Welcome back to the blog. (I’m saying that as much for myself as for you)
As promised on Twitter, today we start a new series: Social Media for the Anxious & New, where we’re going to talk about how authors can use social media in productive proactive ways without sinking hours they may or may not have into it. We’ll also look at some pitfalls and strategies for avoiding them.
Now this post came about in the wake of the ‘Getting Rejected’ series, and was further germinated by my week at GenCon, where I talked to rooms full of writers who thought social media was about as easy to do or as necessary as brain surgery in the dark with your eyes closed.
Previously, I’ve talked a bit about social media, but it was brought to my attention that in that discussion I forgot a significant element – that people aren’t as ready to go running out into oncoming verbal traffic and build their own place to work from. I will admit now that I usually make a conscious effort to look past that part, because getting wrapped up in the assumption that people won’t easily take to a new tool in their writer toolbox is a great way to kill creative inertia and get aimless really fast.
I don’t want people to feel overwhelmed, but that does not mean the only prevention means the tiniest of baby steps. That’s a gross simplification and misjudgment of people’s talents, and I just won’t do it. So, here, writers, this is what I’m saying:
You can do this. You can get better at it if you’re doing it already. You can start if you haven’t already. Yes, it’s important. Yes, you should be doing this. Let’s talk about how to do this.
Take a deep breath, and we’ll get into the first part of this.
Item 1 – Making Mistakes
The first thing we’re going to talk about can be summed up with this image:
There’s no shame in making mistakes. We talk about this up front, because a lot of writers assume that when they do something involving social media, because of that pesky word ‘social’, that whatever they do has to be PERFECT. Like flawless. Like it should be a model for all future generations and species.
It doesn’t. It can’t. Do not pressure yourself by thinking that every missive is the perfect embodiment of information. You’re not perfect. It’s not perfect. There is no perfect.
What you’re doing instead is communicating. Openly. Messily. Honestly. Imperfectly.
And because it’s imperfect, there are going to be mistakes. You’ll have a typo. You’ll skip a word in a sentence because you’re typing too quickly. Autocorrect will turn your statement into some bizarre mention of camels (or something).
But mistakes are not where we stop and give. They’re where we stop, regroup, repair, and try again.
Item 2 – Being A Person
I don’t know how to explain this to you, but if you want to make the most of your social media experience, you need to be a person. I mean, you need to share your human experience with other humans, and not just spit out “Buy my book” every 8 hours as automated by some scheduler.
We’re all tired of reading spam, we are all annoyed by bots and form letters, so why would you resort to those tactics to get attention?
Before I try and tell you that you’re going to get something something flies and honey, let me point out that it’s not a fast process. You have to know this going in. It’s going to take time. I’ve got 1667 followers, and I’m far from a celebrity or even a “known” commodity in writing. I do what I do in a little corner of the internet, and I am always thankful when someone likes it or shares it or replies to it.
That encourages me to keep doing what I do, which I can summarize the following way:
a) Share my life, however imperfect, even when it’s not just about editing or coaching or publishing
b) Make sure that the words sound like me. No fancy polish. No trying too hard to be anything other than me.
c) Use social media often (and yes there are times when I’m more comfortable with it than in conversation, and no I don’t think that’s inherently a sign of the end times)
My challenge to you is commit thirty days to social media, and I’m going to put together this series of posts on how you can punch, strangle, and chase off the anxiety and put a really strong and versatile tool in your writing toolbox.
See you next week. Enjoy your weekend. Happy writing.